Huski Chocolate

Bringing Arctic energy to elite sport and beyond

Born in the Swedish Arctic, Huski Chocolate made its name fuelling explorers and rescue teams. As the brand grew—from ski lodges to F1 paddocks, football training grounds, and extreme sports events—it needed to evolve into something sharper, louder, and more globally connected.

I partnered with Huski to help reinforce their adventure-first positioning while building the assets and platforms that would support growth. That meant everything from leading a brand-focused product photoshoot, to crafting polished sales materials, handling social media, and designing a new Shopify-powered website that brought every part of the business together for the first time—products, story, and star-studded partnerships.

We didn’t just stick logos on famous athletes—we used sponsorships as an engine for storytelling. Whether it was IndyCar giveaways or Christmas campaigns with F1 drivers, we brought Huski fans closer to the action in ways only the brand could.

What We Did

Advertising and Marketing

Digital Design

Retail

Industry

Food And Drink

Client

Huski Chocolate

Huski Chocolate - IndyCar - Chip Ganassi Racing - Marcus Ericsson - POS Shelf Strips

Huski Chocolate - IndyCar - Chip Ganassi Racing - Marcus Ericsson - POS

Huski Chocolate - IndyCar - Chip Ganassi Racing - Marcus Ericsson - Win

Huski Chocolate - Huski Chocolate - Hammarby - KV

Huski Chocolate - Hammarby fotboll - POS Shelf Strip

Huski Chocolate - Hammarby fotboll - POS

Huski has serious sponsorship clout—Formula 1, IndyCar, football, and more. Our job was to make those relationships feel real, not remote. Instead of just adding a logo to a car or shirt, we created fan-facing content that brought the stars into Huski’s world. Like the Christmas Challenge with Lando Norris and Carlos Sainz—more than a branded moment, it was a way to show that Huski could speak the language of both racing fans and everyday adventurers. This was all about access, energy, and building a community around the brand—not just awareness.

Bringing it all under one roof - The new website had to do a lot. It needed to sell product, introduce the brand to new markets, showcase Huski’s global sponsorships, and tell a credible origin story. Built in Shopify, the site was designed to feel energetic and premium, with clean navigation and clear content paths that guided users through the product lineup and brand world. This was more than a store—it was the brand’s first true digital home, and the backbone for future growth.