You can spend time perfecting a layout, polishing a sentence, or tweaking the lighting on a shot. But if it doesn’t make someone feel something — surprise, nostalgia, a smile in the mind — it’s just decoration. That’s the bar I work to. Every project, pitch, film, or brand idea should land with emotional weight.

My experience spans stage shows, ad campaigns, pitch decks, film edits, costume design — whatever best serves the idea. I still design. I still animate. I still rewrite lines until they hit. Hands-on craft keeps me sharper as a Creative Director, and my background across branding, motion, and design systems means I know how to carry an idea from concept to toolkit to execution.

I’ve worked in integrated, shopper, and digital agencies as well as freelancing for global entertainment brands. That mix taught me how to lead teams, mentor designers, and collaborate with strategists, producers, and clients to deliver campaigns that scale. Whether building a visual identity system, art-directing a film, or creating a 360 campaign, my goal is always the same: ideas with craft, consistency, and impact.